Weeks 1-2
Discovery & Analysis
Our Process
Here's How We Add $500K+ in
Revenue Within 12 Months
At Growth Trunk, we don’t believe in random acts of marketing. We believe in systems. Our proven 12-Month Scale System is designed to take your HVAC, plumbing, or roofing business from struggling to find consistent jobs to dominating your local market.
This isn’t a generic, one-size-fits-all approach. It’s a battle-tested framework built on 7+ years of data from thousands of campaigns exclusively for home service trades.
12-Month Growth Timeline
Market research and competitive analysis
Week 3
Strategy Planning
Custom roadmap creation
Months 1-3
Foundation Building
Website optimization & Local SEO setup
Months 4-9
Growth Acceleration
Visibility campaigns & content marketing
Months 10-12+
Revenue Optimization
Scale & maximize profitability
What Is Our Process?
Meet The 12-Month Scale System
We’ve engineered a process that addresses your unique challenges—from seasonal demand and emergency calls to service area complexity and trade-specific customer behavior. Our system blends Local SEO, AI Optimization (AIO), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) to bring in high-quality leads from every major search platform—Google, ChatGPT, Gemini, and more.
The result? A predictable, scalable, and profitable growth engine that you own. Whether you need jobs now or want to build a long-term lead engine you actually own, our system is built to deliver results you can measure—not just in clicks, but in profitable revenue generated from actual completed jobs.
Everything operates on our proven 12-Month Scale System, which gives you structured quarterly milestones, projected revenue outcomes, and measurable progress, without long-term contracts or guesswork. Just results, driven by data and focused on your bottom line.
Case Study: Metro HVAC Solutions
Family-owned HVAC company in Dallas, TX
Before Growth Trunk
- Monthly revenue: $45,000
- Google ranking: Page 3-4
- Lead sources: 80% referrals, 20% paid ads
- Emergency calls: 15-20/month
- Cost per lead: $180
- Seasonal revenue drops: 40%
After 12 Months
- Monthly revenue: $180,000
- Google ranking: #1-3 for key terms
- Lead sources: 60% organic, 40% referrals
- Emergency calls: 85-100/month
- Cost per lead: $45
- Seasonal revenue drops: 15%
300% Revenue Growth | 75% Cost Reduction The 5 Steps to Market Domination
Step 1
Insight & Discovery
Building Your Market Domination Blueprint
Timeline: Timeline: Weeks 1-2A deep analysis of your current digital presence, competitor landscape, local market research, Google Analytics audit, and revenue opportunity assessment. We crunch all the high-level data needed to formulate a plan to dominate your service area.
- Deep-dive business analysis and revenue goal assessment
- Competitor intelligence and strategy reverse-engineering
- Local market research and seasonal trend analysis
- AComplete digital presence audit and revenue opportunity assessment
“The discovery phase opened our eyes to opportunities we never knew existed. Growth Trunk found gaps in our market that our competitors were missing.”
- Mike Rodriguez, Rodriguez Plumbing
The Outcome:
A crystal-clear Market Domination Blueprint that outlines the exact strategies, tactics, and timeline we’ll use to achieve your revenue goals.
Step 2
The Custom Roadmap
Your A-Z Plan for Predictable Growth
Timeline: Timeline: Week 3Your A-Z game plan specifically designed for your trade and market, based on the data from step one. This creates a step-by-step execution plan with projected revenue milestones over 12 months, showing you the exact ROI of your investment.
- Strategy selection from our four core pillars (Local SEO, AIO, AEO, GEO)
- 12-month execution plan with detailed timeline
- Projected revenue milestones for each quarter
- ROI forecasting and expected return on investment
“Having a clear roadmap with specific revenue targets gave us confidence to invest. We knew exactly what to expect each quarter.”
- Sarah Chen, Elite HVAC Services
The Outcome:
Your A-Z game plan specifically designed for your trade and market, based on the data from step one. This creates a step-by-step execution plan with projected revenue milestones over 12 months, showing you the exact ROI of your investment.
Step 3
Foundation Mastery
Building Your Market Domination Foundation
Timeline: Timeline: Months 1-3Where the real work begins. Our team executes your roadmap, building all the foundational digital assets needed for you to become the go-to HVAC/plumbing/ roofing provider in your market and dominate Google search results.
- Website optimization for speed, mobile, and conversions
- Google Business Profile optimization for Maps domination
- Local SEO implementation and review generation systems
- AIO, AEO, & GEO implementation for AI visibility
“Within 60 days, we started seeing more calls. By month 3, we were booking jobs we never would have gotten before.”
- Tom Wilson, Wilson Roofing Co.
The Outcome:
A powerful, optimized digital foundation that is ready to attract, engage, and convert your ideal customers into paying jobs.
Step 4
Visibility Surge
Dominating the Digital Landscape
Timeline: Timeline: Months 4-9Now that your foundation is solid, we launch full-scale Local SEO, AIO, AEO, and GEO campaigns to get you ranking #1 across all search platforms. This is where emergency calls start flooding in and service bookings multiply.
- Content marketing & promotion for expert authority
- High-authority backlink building and domain growth
- Advanced Local SEO and service area expansion
- Ongoing optimization and data-driven improvements
“Month 6 was our best month ever. The phone was ringing so much we had to hire two more technicians.”
- Lisa Martinez, Martinez Plumbing
The Outcome:
Now that your foundation is solid, we launch full-scale Local SEO, AIO, AEO, and GEO campaigns to get you ranking #1 across all search platforms. This is where emergency calls start flooding in and service bookings multiply.
Step 5
Revenue Avalanche
Scaling Your Growth & Maximizing Profitability
Timeline: Timeline: Months 10-12+At this stage, you’re consistently generating revenue every month and showing up #1 for your target keywords. We supercharge your campaigns by analyzing performance data, doubling down on what works, and expanding into additional profitable service areas.
- Performance analysis & ROI optimization
- Expansion & diversification opportunities
- Long-term strategy & planning partnership
- Sustainable growth engine development
“We went from a $300K business to over $1.2M in 18 months. Growth Trunk didn’t just grow our business, they transformed it.”
- David Park, Park HVAC Solutions
The Outcome:
A sustainable, scalable, and profitable growth engine that consistently delivers high-quality leads and a steady stream of revenue, month after month.
What to Expect as a Growth Trunk Client
Monthly Strategy Calls
60-minute monthly calls to review performance, discuss results, and plan next steps. You’ll always know what’s working and what’s next.
- Performance review & metrics analysis
- Strategy adjustments based on data
- Q&A and planning for upcoming month
Transparent Reporting
Real-time dashboard access plus detailed monthly reports showing leads, conversions, and revenue attribution.
- 24/7 dashboard access
- Monthly performance reports
- Revenue tracking from source to job
Dedicated Support Team
Your dedicated account manager plus our full team of specialists, available via Slack, email, and phone.
- Dedicated account manager
- Direct Slack channel access
- Response within 4 business hours
Frequently Asked Questions
We track every lead from source to completed job, measuring actual revenue generated. Our dashboard shows cost-per-acquisition, conversion rates, and total revenue attributed to each marketing channel. You’ll see exactly how much revenue each step of our process generates.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
What is Lorem Ipsum?
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like.
Every Step Includes
Transparent Reporting
Regular strategy sessions and measurable ROI tracking
Dedicated Support
US-based account manager available via Slack, email, and phone
Revenue Focus
Campaigns judged by actual revenue from booked jobs
Ready to Start Your Foundation Audit?
Our process is designed to deliver results. If you’re ready to stop guessing and start growing, let’s talk. Get a free, no-obligation Lead Projection Analysis and see how our 12-Month Scale System can transform your business.
Most clients see measurable improvements within 60 days. Significant growth typically accelerates at months 4-6.